Before there was Spider-Man, Sam Raimi began his multi-billion dollar career with little more than $375,000 and a script for a schlocky X-rated horror film. But when Evil Dead was released in 1981, its gore and wit garnered it a cult following, amassing box office earnings of $2.4 million in the U.S. and over $29 million worldwide. Its success led to several sequels, a stage musical, and cult fame for its writer-director and its star, Bruce Campbell.
Now, 28 years later, Raimi, Campbell and producer Robert Tapert plan to re-release the film in theaters. In 2010, the creators and Grindhouse Pictures will offer midnight showings of the cult classic at select Landmark theaters in the U.S., Mayfair Cinema in Canada, and more venues will be announced after the first of the year.
The always unconventional Campbell has this to say about the release: “Nothing can prepare an audience for what they are about to see, because nothing punishes an audience like Evil Dead — especially on the big screen. I’m really glad it’s back. People are gonna be hurt.”
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